India is known for women having most of the gold in the world. Everyone wants gold temple jewellery, uncut diamond necklace or earrings, diamond vodiyanum with long haram, armlets, huge jumkhas etc (which we have in all our stores by the way). Lightweight jewellery came into the picture and attracted every woman of all ages. Often, these rich heavy-looking jewels could not be adorable for office wear, small get-together, or late-night parties. At the same time, the trendy lightweight jewellery was considered to be more everyday use. Dressing without a piece of jewellery was always incomplete. The young generation began to look for alternatives that would not compromise on their pride or ego and value.
With limitations to adorning such heavy jewellery, lightweight jewellery came into the picture and attracted every woman of all ages. Chaitanya V Cotha, Executive Director, C. Krishniah Chetty Group Of Jewellers, shares insights on how lightweight jewellery is perfect for summers.
