Privacy Policy

Effective date: December 27th, 2022

Gold Setu Private Limited, a company incorporated under the laws of India with registered office at B/189, BDA Colony, Shahpura, Bhopal – 462039, Madhya Pradesh directly and /or through its subsidiary Parshuramji E-comm Private limited with registered office at 2nd Floor, Majestic Omnia, A110, Sector 4, Noida -201301, Uttar Pradesh (together “Company”, “We” or “Us” and their connotations) operates website (“Website”), a mobile application “Goldsetu” available on Google play store and Apple app store (“App”), and the uniform resource locator and/or mobile application created for each Merchant (“Merchant Platform”) (the Website, the App, and the Merchant Platform together called as “Platform”).

We gather certain information with prior consent from the following: jewellery retailers (“Merchant”), their customers (“Merchant’s Customer”), and any visitors of the Platform (collectively “Users” or “You”). Users shall include any person who is visiting, accessing and/or using our Services or Platform through any communication device. It shall also mean and include any person who accesses or avails any computer or technological resource for the purpose of hosting, publishing, downloading, uploading, sharing, transacting, displaying or viewing and includes other persons jointly participating in using the computer or technological resource of the Company. Any capitalized term used but not defined in this Privacy Policy shall have the meaning attributed to it in our Terms and Conditions.

Our User’s privacy is extremely important to Us. We recognize the privacy concerns of the Users and hence as a commitment to provide safe and secure experience of the Services, We have formulated this Privacy Policy to help Users make an informed decision.

  • This Privacy Policy (‘‘Privacy Policy’’) is meant to help the Users understand what information We collect, why We collect it, what information We disclose and how the Users can update, manage, export, and delete their information. It shall be read with our Terms and Conditions found on (URL: and in compliance with the following:
  • The Information Technology Act, 2000
  • The Information Technology (Reasonable Security Practices and Procedures and Personal Information) Rules, 2011 (the “IT Rules”)
  • The Information Technology (Intermediaries Guidelines) Rules, 2011
  • Any other applicable laws
  • The Users will be deemed to have read, understood and agreed to the terms as provided in this Privacy Policy. By granting their assent to this Privacy Policy, Users’ provide consent to such use, collection and disclosure of Personal Information as prescribed in this Privacy Policy.
  • We reserve the right to update or change our Privacy Policy at any time and the Users should check this Privacy Policy periodically.
  • Continued use of the Service after We post any modifications to the Privacy Policy on this page will constitute the Users acknowledgment of the modifications and their consent to abide and be bound by the modified Privacy Policy. Users have the right to opt out of the Platform and/ or the Services at any moment. In addition, the Users can, by sending an email to, inquire whether the Company is in possession of their personal data, and they may also require the Company to delete and destroy all such information.
  • In the event the Services are used on behalf of any other individual (such as a child/ parent etc.), or on behalf of any entity, the Users represent that they are authorised to accept this Privacy Policy and share such data as required on behalf of such person or entity.
  • All information collected by the Company is with the Users’ consent. The Company is however free to use, collect, and disclose information of the Users which is in the public domain.
  • When Users use / register on the Platform, the Users may provide the Company with certain information voluntarily specific to the nature of the Service being availed on the Platform and/or certain information may be collected by the Company. This information may also include sensitive personal information as defined under the IT Rules (“Personal Information”).
  • The Users hereby consent to the collection of such information by the Company.
  • Information collected by the Company shall include but not be limited to the following:
  • Name
  • Phone Contact List (Permanent Address, Correspondence Address, Email ID, Mobile No etc.)
  • Images, Videos and Files from your phone storage. This data is used for the following features:
    - Creating your store's website and adding your designs to the store
    - Adding your logo to the website
    - Creating marketing banners with your products and saving them in your phone storage by accessing your phone's files
  • Date of Birth, Nationality
  • Age, Gender and other Demographics
  • financial information (like credit card, banking details), if applicable
  • KYC related information as prescribed by the applicable laws
  • We also collect certain information either when the Users provide it using the Platform or Services and / or automatically as you navigate through the Platform (which may include usage details, IP address, device ID and type, your browser type and language, the operating system used by your device, access times, and information collected through cookies, web beacons and other tracking technologies).
  • Merchants registering as sellers on the Platform shall also be required to provide GST and KYC related information in addition to the Personal Information as mentioned above. In case, the GST and KYC verification process does not match with the details provided by the Merchants, the Merchants shall not be registered on the Platform.
  • The data collected by the Company through its Platform from the Customer shall be shared only with the specific Merchant, solely for the purpose of the transaction being entered into. Whereas all the data provided to Us by the Merchant shall also not be shared with any other Merchant registered on the Platform or any unregistered Merchants.
  • If the Company has reasons to suspect that the information provided by any User is misleading, inaccurate, obsolete or incomplete, the Company reserves the right to refuse provision of the Services to the User, at its sole discretion.
  • We collect Personal Information only necessary for the following purposes:
  • To create and maintain your account;
  • To enable you to avail of our Services, and ensure efficient customer care experience and develop new features based on the preferences of each Customer and Merchant in order to provide a more customized experience;
  • To send surveys or marketing communications to inform You of new products or Services or other information that may be of interest;
  • To improve marketing and promotional efforts, to analyze Platform’s usage, improve the Platform’s content and Service offerings, and customize the Platform's content, layout, and Services
  • To dispatch transaction-related communications such as welcome letters, confirmation letters and billing reminders;
  • To notify the necessary information related to the Platform and Services and your account on the Platform from time to time;
  • To maintain records and provide You with an efficient, safe and customized experience while using the Platform;
  • To analyze overall trends to helps Us improve the Platform and Services;
  • Verify your identity and prevent fraud or other unauthorized or illegal activity;
  • To comply with applicable laws, rules, and regulations;
  • To transfer the data and the rights associated therewith to a third party as part of reorganization or a sale of the assets of any division of the Company or the entire Company itself
  • And in any other way consistent with this Privacy Policy and to support the above activities.
  • Additionally,
  • We reserve the right to use or disclose your Personal Information in response to any statutory or legal requirements in order to protect our rights, the rights of our other Users, data processors and any other person or property.
  • Finally, We will use or disclose your Personal Information if we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or property, violations of the Platform’s other policies, or as otherwise required by law when responding to subpoenas, court orders and other legal processes.
  • The security of Personal Information is important and We have implemented commercially acceptable means to protect the same. However, remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure and We cannot guarantee its absolute security. We have implemented best industry practices and security policies, rules and technical measures to protect the data including Personal Information that is under the Company’s control from unauthorised access, improper use or disclosure, unauthorised modification and unlawful destruction or accidental loss. We are compliant under the globally accepted data security standards of ISO 27001. However, for any data loss or theft due to unauthorized access to the User’s electronic devices through which the User avails the Services, We shall not be held liable for any loss whatsoever incurred by the User.
  • In the event, our partners and third parties distribute Personal Information outside the scope of our agreement with such partners or third parties, the Company cannot be held liable for the confidentiality. Further, in case breach of security or actions including without limitation, computer hacking, unauthorized access to computer data and storage device, computer crashes etc., the Company will not be held responsible.
Sharing of Personal Information
  • The Company may share your Personal Information with third party service providers (called ‘data processors’) to perform certain processing activities on our behalf, such as Parties involved in hosting and enabling our Services. Please note that We will not share your Personal Information with third parties allowing them to use this information for their own purposes unless you have given explicit consent thereto.
  • The payments on our website are processed by a third party who has signed a non-disclosure agreement with us and therefore, are not allowed to share any personal information of the customers.
  • The Company may share your Personal Information and data with our parent and/or subsidiaries. Such sharing will be done for sole purpose of providing Service to you. These entities will be bound by the provision of the Privacy Policy mentioned here with regards to data shared with them.
  • The Platform may contain links to other websites. Please note that when Users click on one of these links, they are entering another website over which We have no control and for which We will bear no responsibility. Often these websites require the User to enter their Personal Information. We encourage the Users to read the privacy policies of all such websites as their policies may differ from our Privacy Policy. Users agree that We shall not be liable for any breach of your privacy of Personal Information or loss incurred by their use of such websites or services. The inclusions or exclusions are not suggestive of any endorsement by the Company of the website or contents of the website. The Users may visit any third party website linked to the Platform at their risk. We strongly recommend the Users to read the privacy policies of third party websites
  • Additionally, the Platform may allow for certain content generated by the User, which can be accessed by other Users. Such Users, including any Merchants, Customers, moderators or administrators, are not authorized representatives or agents of the Company and their opinions or statements do not necessarily reflect those of the Company and We are not bound thereby to any contract to that effect. The Company expressly disclaims any liability for any reliance or misuse of such information that is made available by the Users
  • As a User, the Company grants complete control of the information submitted. The rights pertaining thereto are enumerated below:
  • The right to access, update or delete the information We have of the User. This can be done through the User’s account settings available on the Platform.
  • The right of rectification. Users have the right to have their information rectified if that information is inaccurate or incomplete.
  • The right to object and restrict. Users can object and restrict to the processing of their Personal Information. This may however, interfere with the provision of Services to its optimum level.
  • The right to data portability. Users have the right to be provided with a copy of the information We have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. Users have the right to withdraw their consent at any time where consent is given pertaining to Personal Information.
  • Please note that Users may be asked to verify identity before responding to such requests. If the Users are unable to perform these actions themselves, please get in touch with the Grievance Officer for assistance.
  • If You have any grievance, objection or complaint You may contact the grievance officer by email at