Goldsetu Pvt Ltd, a software-as-a-service platform for jewellery retailers, has closed its ongoing seed funding round at $2.3 million (around Rs 19 crore). The startup raised $1.1 million (around Rs 9 crore) in the latest tranche led by 2am VC, Broom Ventures and Magic Fund.

Individual investors including Razorpay’s Harshil Mathur, Mamaearth’s Varun Alagh, Akshay Saxena, and Zephyr Peacock’s Pankaj Raina, also participated in the latest fundraise.

Close on the heels of its additional seed capital raise, the Bengaluru-based startup has also announced to acquire business-to-business (B2B) jewellery e-commerce firm BuymyJewel for an undisclosed amount, marking its first foray into the B2B segment.