SaaS startup Gold Setu helps unorganised jewellery retailers go digital, free of cost

The jewellery market in India is dominated by small and medium jewellery stores, many of whom have been left behind in the post-pandemic race for digitisation. As with everything else, the pandemic also changed how people shopped for jewellery, and this shift in shopping behaviour means customers now prefer to browse a store’s app or website or both.
May 26, 2023
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Company News
Vikas Verma, CEO and Anuj Sachdeva, CPO

The jewellery market in India is dominated by small and medium jewellery stores, many of whom have been left behind in the post-pandemic race for digitisation. As with everything else, the pandemic also changed how people shopped for jewellery, and this shift in shopping behaviour means customers now prefer to browse a store’s app or website or both.

Helping jewellery stores go online is Bengaluru-headquartered Gold Setu, a startup that aims to facilitate the digitisation process of unorganised jewellery retailers in a seamless manner.

Founded by Vikas Verma and Anuj Sachdev in 2021, the startup has unveiled a Software as a Service (SaaS) platform for the jewellery industry, where stores, particularly small-sized ones, are able to provide multiple online services like showcasing their products, buying digital gold, making payments etc.

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