The jewellery market in India is dominated by small and medium jewellery stores, many of whom have been left behind in the post-pandemic race for digitisation. As with everything else, the pandemic also changed how people shopped for jewellery, and this shift in shopping behaviour means customers now prefer to browse a store’s app or website or both.

Helping jewellery stores go online is Bengaluru-headquartered Gold Setu, a startup that aims to facilitate the digitisation process of unorganised jewellery retailers in a seamless manner.

Founded by Vikas Verma and Anuj Sachdev in 2021, the startup has unveiled a Software as a Service (SaaS) platform for the jewellery industry, where stores, particularly small-sized ones, are able to provide multiple online services like showcasing their products, buying digital gold, making payments etc.