Gold Setu has launched the ‘Galli galli mein store hai’ TVC to spread awareness for its mobile-first SaaS platform for jewellery retailers to automate workflows and digitally engage with customers.

The TVC has been created by ^atom, the creative and media Agency on Record (AOR) of the brand.

The mobile-first SaaS platform will help jewellers create a digital storefront in under a minute, using only a smartphone.

It will help unorganised jewellery retailers grow their business and compete with the organised players by delivering trust, transparency, and a better value proposition for their customers through digital solutions.