Gold Setu, which is backed by VCs including iseed, Titan capital, Better and Village Global is a mobile-first SaaS platform for jewellery retailers to automate workflows and digitally engage with customers. Using a smartphone, the product will help jewellers create a digital storefront in less than 30 seconds. It will help unorganised jewellery retailers grow their business and compete with the organised players by delivering trust, transparency, and a better value proposition for their customers through digital solutions.

Commenting on the launch, Vikas Verma, Co-founder & CEO, Goldsetu said, "We want to be the de-facto operating system for the jewellery value chain. We are creating digital solutions for the jeweller to consumer engagement and transactions. We will also enable the distribution of financial services products like digital gold, insurance, marriage loans, and gold loans. The multimedia campaign created by ^ a t o m, is our first step towards communicating this service to this community. A host of other initiatives are planned in the next few weeks to take the brand deeper into the market.