Gold Setu, a Bengaluru-headquartered start-up that aims to facilitate the digitisation process of unorganised jewellery retailers in a seamless manner, is helping jewellery stores go online.

Founded by Vikas Verma and Anuj Sachdev in 2021, the start-up has unveiled a Software as a Service (SaaS) platform for the jewellery industry, where stores, particularly small-sized ones, are able to provide multiple online services, like showcasing their products, buying digital gold, making payments, etc.

The founders of Gold Setu come from differing backgrounds. Verma has spent more than a decade in the venture capital and private equity industry, while Sachdev, a technologist, has successfully exited from his two previous ventures as an entrepreneur.